Privacy Policy

Last updated: September 2026

At Anna Isabella Photography, I respect your privacy and am committed to protecting the personal information you share with me.
This Privacy Policy explains what personal information I collect when you visit this website, contact me about photography services, or otherwise interact with me through this website, how I use that information, and the rights you have regarding your personal data.

This website is operated by:
Anna Isabella Photography
Anna Isabella Christensen
200 Kópavogur
Iceland

Email: hello@annaisabella.photography

For the purposes of applicable data protection legislation, including the General Data Protection Regulation (GDPR) as applicable in Iceland, I am the data controller for the personal information described in this Privacy Policy.

1. Information I collect
Depending on how you interact with my website and services, I may collect the following types of personal information:
Information you provide directly
When you contact me through my website or by email, I may collect information such as:

Your name
Your partner's name
Email address
Telephone number, if you provide it
Your wedding or elopement date
Your preferred location
Information about your plans, preferences and photography needs
Any other information you choose to include in your enquiry or correspondence

I only ask for information that is reasonably necessary to respond to your enquiry and provide my services.

Information collected automatically
When you visit my website, certain technical information may be collected automatically, including:
IP address
Browser and device type
Operating system
Pages visited
Approximate geographic information derived from your IP address
Date and time of your visit
How you arrived at the website
Information about how you interact with the website
Some of this information is collected through cookies and similar technologies used by third-party services described below.

2. How I use your information
I may use your personal information to:
Respond to enquiries and questions
Communicate with you about my photography services
Prepare proposals, quotes and bookings
Provide photography services that you have booked
Manage contracts, invoices and payments
Improve my website and user experience
Understand how visitors use my website
Monitor website performance
Protect the security of my website and business
Comply with legal and accounting requirements
Establish, exercise or defend legal claims where necessary
I will not use your personal information for purposes that are incompatible with the purpose for which it was originally collected unless permitted or required by applicable law.

3. Legal basis for processing personal data
Where the GDPR applies, I process personal information on one or more of the following legal bases:
Performance of a contract
I may process information that is necessary to enter into or perform a photography agreement with you.
For example, I need your name, contact details, wedding date and relevant planning information in order to communicate with you and provide the photography services you have booked.
Legitimate interests
I may process certain information where this is necessary for my legitimate business interests and does not override your privacy rights.
For example, this may include maintaining and improving my website, understanding website usage, preventing fraud or misuse, and keeping appropriate business records.
Consent
Where consent is required by applicable law, I will ask for your consent before processing your personal information for that purpose.
You may withdraw consent at any time. Withdrawing consent does not affect the lawfulness of processing that took place before you withdrew it.
Legal obligations
I may process personal information where this is necessary to comply with a legal or regulatory obligation.

4. Contact forms and enquiries
If you submit an enquiry through my website, the information you provide will be used to respond to your enquiry and, where relevant, discuss or provide photography services.
Showit is the website platform used to host this website. Information submitted through a Showit contact form is routed through Showit's systems.
I do not sell or rent enquiry information to third parties.
If you decide not to book my services, I may retain your correspondence for a reasonable period where necessary for legitimate business purposes, record-keeping, or to protect my legal rights.

5. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, to help me understand how visitors use my website.
Google Analytics may collect information such as:
Pages visited
How visitors navigate through the website
Approximate location
Device and browser information
Referral sources
Other information relating to website usage
I use this information to understand website traffic and improve the website and my services.
Google Analytics uses cookies and similar technologies. Where applicable law requires consent for these technologies, they will only be used after you have provided the appropriate consent.
For more information about how Google processes information, please refer to Google's privacy information.

6. Hotjar
This website also uses Hotjar, a website analytics and user-experience service, to help me understand how visitors interact with my website and identify ways to improve it.
Hotjar may collect information about how visitors interact with pages, such as clicks, scrolling and navigation behaviour. Depending on the configuration of the service, Hotjar may also use session recordings and heatmaps.
Hotjar is designed with measures intended to prevent sensitive information such as form entries from being unnecessarily collected. I do not use Hotjar to intentionally collect information such as passwords or payment information.
Where required by applicable law, Hotjar will only be used after the appropriate consent has been obtained.
You can learn more about Hotjar's privacy practices and its approach to GDPR compliance in Hotjar's own privacy documentation.

7. Cookies
This website uses cookies and similar technologies.
Cookies are small text files that may be stored on your device when you visit a website. They can be used for purposes such as making a website function correctly, remembering preferences, measuring website traffic and understanding how visitors interact with a website.
The cookies and similar technologies used on this website may include those associated with:
Website functionality provided by Showit
Google Analytics
Hotjar
Any cookie-consent or privacy-management tool used on the website
Where required by applicable law, non-essential cookies and similar tracking technologies will only be activated after you have given the required consent.
You can also control or delete cookies through your browser settings. Please note that disabling certain cookies may affect how some parts of the website function.
Because third-party services can change the cookies they use over time, the specific cookies present on your device may vary.

8. Who I share your information with
I do not sell your personal information.
I may share personal information with third-party service providers where this is necessary to operate my business, provide my services, operate the website, process payments, communicate with you, or meet legal obligations.
Depending on the services I use, these providers may include:
Showit – website hosting and website contact forms
Google – website analytics through Google Analytics
Hotjar – website analytics and user-experience analysis
Email and communication providers
Payment processors
Contract, invoicing or client-management platforms
Professional advisers such as accountants or legal advisers, where necessary
Government authorities or other parties where I am legally required to provide information
Third-party providers may process information on my behalf and are required to handle personal information in accordance with applicable data protection requirements.

9. International transfers
Some third-party service providers I use may process personal information outside Iceland or the European Economic Area (EEA).
Where personal information is transferred outside the EEA, I will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law, including by relying on an adequacy decision or appropriate safeguards where required.

10. How long I keep your information
I keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
For enquiries that do not result in a booking, I may retain correspondence for a reasonable period in order to maintain appropriate business records and respond to any future communication.
If you book my services, I will retain information relating to your booking for as long as reasonably necessary to provide the services, manage the business relationship, comply with accounting and legal obligations, and establish or defend legal claims.
Different types of information may therefore be retained for different periods.

11. Your rights
Depending on the circumstances and applicable law, you may have rights including:
The right to be informed about how your personal information is used
The right to access your personal information
The right to request correction of inaccurate or incomplete information
The right to request deletion of your personal information in certain circumstances
The right to request restriction of processing in certain circumstances
The right to object to certain processing
The right to data portability where applicable
The right to withdraw consent where processing is based on consent
These rights are subject to certain legal exceptions and limitations.
If you would like to exercise any of these rights, please contact me using the contact details below.

12. How to contact me
If you have questions about this Privacy Policy, how I process your personal information, or would like to exercise any of your data protection rights, please contact:
Anna Isabella Photography
Anna Isabella Christensen
200 Kópavogur
Iceland

Email: hello@annaisabella.photography

I will respond to privacy-related requests within the timeframe required by applicable law.

13. Complaints
If you believe that your personal information has been processed in a way that does not comply with applicable data protection law, I encourage you to contact me first so that I can try to resolve your concern.
You also have the right to lodge a complaint with the Icelandic Data Protection Authority (Persónuvernd) if you believe that your rights under applicable data protection legislation have been violated.

14. Changes to this Privacy Policy
I may update this Privacy Policy from time to time to reflect changes to my business, website, technology, services or applicable legal requirements.
The most recent version will always be published on this page, together with the date it was last updated.

Last updated: September 2026